During my 2nd year I had a project where I was to create a drinks brand, covering all aspects of branding such as; visual image/language, brand guidelines, product design, packaging design and point of sale (POS) displays. For this project I chose to create a sleep drinks brand called 'Nod Off'.
The concept behind the design was the night sky especially on clear nights where it's possible to see the northern lights in Iceland and if we're very lucky here in Scotland, for the POS display the concept was to create a bed that would be dressed with a duvet in stores with the drinks in the pillow space, to further communicate the concept of this drink being an aid in the process of falling asleep.
